Food

Burger King plans to remodel Wapper in 2022

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For years, the hamburger battle dominated. Burger King has a Wapper and McDonald’s has a Big Mac. Whopper has been one of the most popular burgers in the business for many years, but the company now states that sandwiches need to be revived. Now, the fast food giant will focus on the resurrection of Wapper this year!

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There is no doubt about it, Burger King has a great reason to try to get the Wapper back. Recently, the company’s sales have been mixed at best. They outperform their arched rival McDonald’s by just over 7.5%. How are they planning it? Now, Burger King plans to do everything from introducing more Whopper coupons to enhance marketing activities to reducing the time it takes to create Whoppers and remove them from the value menu. I am.

“I felt it was important to invest behind it, enhance its flagship and iconic products, and make it central to future game plans,” said Josesil, CEO of Restaurant Brands. .. Restaurant Brands also owns Popeyes, Firehouse Subs and Tim Horton’s. “Expect new extensions and innovations around Whopper.” I know some changes, but some are still mysterious. “Extensions and innovations” certainly seems to have the potential for new Whoppers this year.

I’m still wondering about the new Whoppers, so it might be helpful to see the international Burger King items …

2022 Burger King Wapper

Burger King / Facebook

Recently, a new Whopper has arrived: Impossible Whopper. Therefore, expect the brand to focus more marketing on its iconic sandwich vegetarian version. You can also see the world at the international Whoppers. Teriyaki Wapper is sold in Japan, and Tropical Wapper with pineapple is sold in Australia. Also, celebrity meals have become a pandemic these days, so you can probably expect some celebrity Whoppers.

But there is one thing for sure. This year’s focus will be on Whopper. Tom Curtis, President of Burger King US, said: “These really make us great and make us great in the future.” Let’s see how fans react to sudden changes in fast food plans. ..

source: Eat this, Take-out, Today’s show

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